Optimising WordPress with a membership site

If you’re developing an affiliate marketing sale site, one of the problems you might run into is effective use of membership plugins.

There seems to be a conflict in outcomes. You have to pick one of these two (but not both!):

  • Fast site with good Page Rank
  • Working ecommerce sales

If you install caching plugins and optimise your pages for speed and Google Page Rank, you will almost certainly break your membership plugin.

So what to do?

Well, if you’ve followed my advice and moved your hosting to Cloudways, then there’s a very simple solution to the problem:

Take your existing site and clone it using the built-in Clone feature in the Cloudways platform.

Rename the cloned site to be your membership site, and set it up as a subdomain on your existing domain. I would suggest http://members.yourdomain.com/.

Next, you’ll want to follow these steps. On the sale site:

  1. Remove all membership plugins.
  2. Alter every link that goes to a membership page to the new membership URL.
  3. Install a caching plugin. I recommend W3 Total Cache, which is also the recommended Cloudways plugin.
  4. Follow the Cloudways guide to configure W3 Total Cache.
  5. OPTIONAL: Set your site up with Cloudflare, for optimum worldwide CDN delivery.

You should be able to get your sales page to load in less than one second. If not, test, optimise, and test again.

Remember, in this business, every extra second is a huge loss in conversions.

On your membership site, you’ll want to do the following:

  1. Change all your marketplace links to point at the new site. If you’re using ClickBank, go to your user page, and change the Site and Product settings to point at the new domain.
  2. Go through and remove all the sales pages. You won’t need them here as they’re already on your original sale site.
  3. Make sure you have NO caching or accelerator plugins installed here.

And that’s it! Now you have one hella fast sales page and a fully working membership section.

Best of luck, and I hope the extra speed pays for itself in sales.

2 thoughts on “Optimising WordPress with a membership site

  1. Good day! Would you mind if I share your blog with my twitter group?
    There’s a lot of people that I think would really appreciate your content.
    Please let me know. Thank you

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